LATEST PROJECTS
12 Days of Buffalo Christmas
This intensive marketing campaign was highly successful, with a click-through rate of 5.25% and a significant increase in sales.
The campaign's success was due to the ability to quickly produce and distribute content across multiple channels, while facing the unique challenge of creating and publishing fresh content daily for twelve consecutive days.
Direction, Production and Editing
Photography & Motion Graphics Editing
Email & SMS Campaign Design & Automation
Buffalo Bag Butter: Rebranding and Multifaceted Marketing
This project involved redesigning the product label, crafting 3D mockups, developing a compelling landing page, and producing a detailed feature video that highlighted the product's unique features. These efforts led to 1,530 new orders
and $29,046.28 in sales over six months.
Label Design & 3D Mockup
Web Design, Content Creation, Photography
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Direction, Production, and Editing
VIDEOGRAPHY
Live Events
Experience the ACL Championships
This video provides and immersive front-row glimpse into the 2022 ACL World Championships. Shot over two days in Rock Hill, North Carolina, it required a keen eye to guarantee that every critical moment and interaction was captured. In post-production, the challenge was to craft a compelling narrative that would keep the audience engaged, entertainingly showcasing the essence of the championships. This involved creating in-studio b-roll to further enhance the story, providing context and seamless transitions.
2023 ACL Championships Recap
This video combines three days of coverage filmed in Rock Hill, North Carolina, with spontaneous testimonials recorded in Houston, Texas.
To keep viewers engaged, there is an edited B-roll highlight reel playing in the background during the testimonials. This blend of live footage and authentic reactions offers a captivating snapshot of the event.
2023 Buffalo Cash Bash at Moody Gardens
Hennessey Performance Engineering Highlight
These videos were filmed at the 2020 Houston Auto Show with the aim of showcasing the exhibitors in a quick and engaging manner. The videos were designed to be released immediately to generate excitement and interest in the expo, and to attract more visitors by providing a sneak peek of what they could expect. The project required a strategic approach to capture the essence of the event and the exhibitors' excitement, all while working within a tight schedule to maximize promotional impact before and during the event.
2020 Houston Auto Show | D3 MotorSports
Studio Productions
Memorial Day Initiative
This project was dedicated to promoting a limited edition product, with a portion of the sales earmarked for Camp Hope, a non-profit organization that supports veterans. The initiative was a success, raising over $1,500 for the cause. The key aspect of this approach was the creation of a compelling narrative that centered around the story of Anthony, a veteran member of the team. This emphasized the commitment to supporting veterans and added a personal touch to the campaign. The thoughtful use of stock footage and social media content further amplified the depth and emotional impact of the message, adding a touching layer to the narrative.
Player’s Spotlight: AJ Sims
AnkaCustom Classic SS | First Impressions
Throughout this production, the main goal was to maintain authenticity and spontaneity, while creating a relaxed atmosphere for Tony. This approach allowed us to capture Tony's genuine reactions and initial impressions upon playing the AnkaCustom Classic SS guitar for the first time. During post-production, the mission was to weave these authentic moments into an engaging and entertaining narrative that would highlight the guitar's unique qualities, while resonating with the brand's core values.
Buffalo Bags Product Feature| Ambush
AnkaCustom | Minerva DX
Shorts
Highlight Reels
Rockin Robin Tattoo
Salon On Main
Texas Custom Granite
PHOTOGRAPHY
